B2B Content Marketing

Attract new leads, re-engage customers or reach a new target market with email marketing, SEO blogs or new site content, whitepapers or guides

Hi, I'm Elaine! I’m a B2B content writer with a passion for turning complex SaaS and tech topics into clear, engaging, and persuasive copy. After years of leading marketing teams for various PLCs and SMEs, I know what works and, more importantly, what doesn’t—so when I write, you can be sure it’s all killer, no filler.

What I can do for you

I turn my hand to brochures, white papers, blogs, articles, script writing, internal comms, and beyond. However, here are my key strengths.

Social Media Content

Engaging regular B2B social content with value for the reader and your reputation.

B2B Whitepapers and Downloads

Researched white-papers that cover interesting insights and updates to generate B2B leads.

Content Revisions

Improvements to site pages and existing content with a new tone, keyword focus or ROI strategy

B2B Email Copywriting

Newsletters, customer communications, solus emails and lead funnels.

Results I have delivered

Fintech Client: Led content and marketing initiatives that resulted in 14,000 monthly visits to blog posts, driving a 2963% increase in traffic compared to other marketing channels. Email campaigns directly generated over £35,000 in sales in a single quarter.
SaaS Business: Crafted blog posts that ranked on the first page of Google, attracting 9,000+ visits per month and driving a 6% increase in monthly subscription revenue. My work also contributed to a £155K annual return through content and email strategies.
Global E-commerce Client: Developed high-performing blogs and reports, contributing to 2 of their top 5 traffic sources and supporting sales efforts that generated an estimated £50,000 in new leads in just 6 months.
B2B Brand: Created targeted email sequences and direct mail campaigns that booked 7 meetings in the first month, leading to £600,000 in business within the first quarter, with £37,000 in sales closed by year-end.

Don't just take it from me...

B2B Case Study - 8 hours

IoT and software development case study. Includes interviews, write up, content analysis and research, keyword pulls and more...

Short Opinion Led Article. - 2 hours

Supply chain / AI tech. Self-generated content based on keyword provision. Tone of voice, re-writes, provided as a document.

Longform B2B article - 3 hours

Employee rewards and benefits. Includes keyword inclusion, subheaders, proofing, revisions, analysis and internal interviews

What My Clients Think Of Me

Andy Ling, Director, Motivates

A genuine pleasure to deal with, as well as producing such brilliant, comprehensive and prompt work. We always say that we only like doing business with good people at Motivates, and Elaine is really up there. Whenever there’s the chance we really look forward to commissioning and seeing the results.

Suzanna Mavity, Director, Acaboom

We've had lots of creative ideas and results from using Elaine and have worked with her rebranding and positioning Acaboom for over 2 years. We wouldn't hesitate to recommend her.

Graham Ayres

Despite a challenging and unique technical business, Elaine created a range of compelling landing pages, a brand-new concept and a suite of material to engage customers and attract news leads. We are already seeing the benefit and will be back for more!

See What I Can Do

See My Portfolio