👋 Global tech businesses choose me to enhance their B2B content marketing.
If you want to attract new leads, re-engage customers or reach a new target market with email marketing, SEO blogs or new site content, whitepapers or guides, I'm the freelancer that can be trusted to create content that lasts, fast.
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-14+ years in marketing in SaaS, HR and tech
Previous marketing manager and head of marketing for major PLC's
Unmatched speed, quality and results, with no catch or heavy contracts.
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Recent Results
Collection Pot: I've been there since the conception of this globally impacting fintech! From lead magnets and site copy, to social media, email marketing and ongoing content, I've been heavily involved. In 2023 achieved an average of 1 million views and 1k+ conversions monthly through impactful blogs, and the results keep coming!
Global HR software umbrella brand: Secured page 1 ranking, rich snippets, and circa 16,000 monthly blog readers across long and short form keyword topics.
SaaS B2B and B2B2C: Elevated a multi £bn business further with top-performing content, driving over 1500 visits per month to their articles and guides pages.
Acaboom: Working with this leading proptech I deliver around 20+ converting demos monthly using a unique email marketing strategy and full marketing management.
Samples & Timings
B2B Case Study - 8 hours
IoT and software development case study
Includes interviews, write up, content analysis and research, keyword pulls and more
Longform B2B article - 3 hours
Employee rewards and benefits
Includes keyword inclusion, subheaders, proofing, revisions, analysis and internal interviews
Short Opinion Led Article. - 2 hours
Self-generated content based on keyword provision. Tone of voice, re-writes, provided as a document.
Supply chain / AI tech
Whitepaper - 12 hours
HR software
Extreme detailed research, interviews internally and external quotes. Analysis of existing data and competitor work. Revisions and keyword inclusion.
Guide / eBook Sample - 8Â hours
Product and service-focused guide for promotional use at events and converted to a web doc. Includes design, content and revisions, as well as unique research.
SaaS
About Elaine Keep
As a child, I was known for creating my own magazines (complete with ad space!) Popularity was my middle name...
After leaving university, where I studied journalism and media, I started writing funny pieces for local magazines. I became a professional content writer in 2008 working for the UK's largest outdoor brand. I then moved into marketing management with a range of PLCs and tech companies. In 2016 I became the editor of Incentive&Motivation magazine, and after the birth of my one and only child, I became a full-time freelance B2B content writer.
My Core Services
I turn my hand to brochures, white papers, blogs, articles, script writing, internal comms and beyond. However, here are my key strengths.
B2B Email Copywriting
Newsletters, customer communications, solus emails and lead funnels.
SEO focused B2B website content
Site content, entered into a CMS or wireframed with you for a rebrand or launch.
Video Scripting
Content for your B2B explainer video, advertising or promotional use.
B2B Whitepapers and Downloads
Researched white-papers that cover interesting insights and updates to generate B2B leads.
Social Media Advertising
Socially suited advertising content with brand guidance and tone development
Blog Content
Regular blogs, keyword tracked and ranked to improve organic search
Social Media Content
Engaging regular B2B social content with value for the reader and your reputation.
Content Revisions
Improvements to site pages and existing content with a new tone, keyword focus or ROI strategy
Copywriting with substance
"If you do it for joy - you can do it forever." - Stephen King
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I get a lot of pleasure from being able to take a complex product or service, to get to the core of it's point of difference and to communicate this frankly, honestly and directly to a desired audience. When this is done consistently, business will come as a direct result - and that's what drives me and why I love my work!
...But I won't write for just anyone.
"Every man must be left quite free to choose his own work. No form of compulsion must be exercised over him. If there is, his work will not be good for him, will not be good in itself, and will not be good for others."
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Who puts George Orwell on their website?
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Well, wait until you hear this.
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I loved writing for B2B the instant I joined my first SaaS business. Yes really! Because the products and services I work to tell the story of do improve working lives and days, I feel good about what I do. When I know people are getting value for their money and making a wise decision - that shines through my content.
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For that reason, I choose to work with businesses that offer excellence in their service, product or as a long overdue market disruptor.
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As far as specialisms within B2B go, I have plenty of recent experience in SaaS, tech, reward and HR. I am also best suited to growing SME / global businesses.
My clients are spread as far apart as Singapore, Amsterdam and across the UK.
Sophie Parry, Divisional Marketing Manager- Access People (SMB)
Elaine is a brilliant content writer to work with. She has supported SMB at the Access group and contributed towards increasing organic traffic. Elaine is an absolute pleasure to work with and I look forward to more projects together in the future.
