14 + years in marketing in SaaS, HR and tech

B2B Content Marketing

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Attract new leads, re-engage customers or reach a new target market with email marketing, SEO blogs or new site content, whitepapers or guides

Hi, I'm Elaine! I’m a B2B content writer with a passion for turning complex SaaS and tech topics into clear, engaging, and persuasive copy. After years of leading marketing teams for various PLCs and SMEs, I know what works and, more importantly, what doesn’t—so when I write, you can be sure it’s all killer, no filler.

What I can do for you

I turn my hand to brochures, white papers, blogs, articles, script writing, internal comms, and beyond. However, here are my key strengths.

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Results I have delivered

  • Fintech Client: Led content and marketing initiatives that resulted in 14,000 monthly visits to blog posts, driving a 2963% increase in traffic compared to other marketing channels. Email campaigns directly generated over £35,000 in sales in a single quarter.
  • SaaS Business: Crafted blog posts that ranked on the first page of Google, attracting 9,000+ visits per month and driving a 6% increase in monthly subscription revenue. My work also contributed to a £155K annual return through content and email strategies.
  • Global E-commerce Client: Developed high-performing blogs and reports, contributing to 2 of their top 5 traffic sources and supporting sales efforts that generated an estimated £50,000 in new leads in just 6 months.
  • B2B Brand: Created targeted email sequences and direct mail campaigns that booked 7 meetings in the first month, leading to £600,000 in business within the first quarter, with £37,000 in sales closed by year-end.

Don't just take it from me...

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What My Clients Think Of Me

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See What I Can Do

See My Portfolio